Craft the Perfect Elevator Pitch

Monday, March 24, 2014

You have 30 seconds to tell me why Synergy WorldWide has the products and business opportunity for me. Ready, go.

While scrambling for what to say, you will probably mention the product quality, generous compensation plan, incredible leaders and exciting events. After exceeding your 30-second time limit, you might remember that you didn’t mention Synergy’s promotions or its service projects. You may have also left out what Synergy products are actually formulated to do.

Do you feel like you are shoving the entire circus into a clown car? Well, you aren’t the only one. It’s almost impossible to nail an elevator pitch without preparation.

Crafting an elevator pitch is a lot like writing the thesis of an essay. You want to give your audience a succinct description of your topic, combining a few key elements to give them a general idea of the company’s goals, all while setting yourself apart from other company’s pitches and making your audience care about the idea or product you are selling.

Now, it’s time to start drafting. Use these six tips to give your elevator pitch the hook it needs.

1. Define your core message. If your audience takes one thing away from your elevator pitch, what will it be? Determine what this is. What is the most important thing you wish to share about Synergy WorldWide? Your pitch should revolve around this message.

2. Write it down. Write down everything you’d want a prospective Synergy customer or distributor to know about the company. Now cross out anything that you know is not essential to piquing the interest of your audience. The points that remain should summarize your core message.

3. Organize. Begin your pitch by quickly divulging who you are and what company or product you are talking about. Here, you can mention when Synergy was founded and what its core principles are. This should take 10-15 second of your 30-second pitch. The rest of the time should be spent selling your audience on the core message.
4. Tailor to your audience. Your pitch is not about you. Your pitch is about your audience. What is in it for them? Some of Synergy’s most successful Team Members find people to sponsor by telling them why Synergy fits their needs. You may want to prepare a few variations of your pitch so that you can connect with various demographics.

5. Cut out fancy language. Be real. Be personable. Communicate professionally, but in a way that makes it easy for your audience to relate to you. Lose the network marketing jargon for a few seconds; this will disconnect the audience from your core message.

6. Practice. Make sure your pitch is effective. Share it with your associates and ask for their opinion. Practice until all nerves subside and you are confident presenting your pitch to anyone and everyone.

If your pitch isn’t resonating with your audience, keep editing. Find a different approach. If you get your pitch right, you may find that more and more of your contacts are latching on to Synergy’s products and business plan.

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3 Proteins— for Maximum Stomach Satisfaction

Monday, March 24, 2014

Many people do not get adequate protein on a regular basis. Additionally, many people simply don’t realize the importance of increasing their protein intake while trying to lose weight— but they should!

PROTEIN: PACKED WITH POWER
Protein helps fuel the body all day long and provides muscles with amino acids—building blocks that are needed for important muscle growth and repair. Check out these other essential protein functions:

• Proteins are key components of antibodies, digestive enzymes, hormones, blood (hemoglobin), fingernails and hair—most things you can’t live without!
• Proteins control muscle movement, from simple, restful breathing to slam-dunking a basketball. • Proteins help cells communicate with each other.
• Increasing protein intake can help build muscle mass, which leads to a faster metabolism—the rate at which your body burns fuel for energy.

DID YOU KNOW?
Our delicious SLMsmart Health Shake provides three different types of protein for a balanced, more satisfying meal replacement!

•Whey protein breaks down quickly and speeds amino acids to the muscles, aiding faster recovery after exercise or stretching. Whey also contains higher amounts of the amino acid leucine, which helps stimulate protein synthesis.

•Soy is considered a medium-release protein. It takes a little bit longer to break down soy into those building blocks.

•Casein, a dairy protein, is the most complex of the three. It is digested more slowly and provides a slower but steady supply of amino acids to the body via the bloodstream. Since it stays in the digestive system the longest, casein adds to a welcome feeling of fullness and satisfaction.

Each serving of our delicious SLMsmart Health Shake provides 26 grams of our pure protein blend to nourish your body and stave off hunger. Enjoy complete meal replacement and feel full for up to four hours!

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DAN VS. DAN

Monday, March 24, 2014

Who will win this ultimate challege? Join our Founder and President as they take part in the Smart Switch Challenge in the U.S.A. Let's lead a healthier and fitter lifestyle together!  



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The Science Behind Soy

Monday, March 24, 2014

The SLMsmart Health Shake packs an important, powerful blend of three proteins that each release at different intervals of digestion. This post will focus on one of those important proteins: Soy.

People have been eating soybeans for millennia, particularly in many Asian countries where soy is an important part of the diet. Soy protein offers many health benefits.

A Complete Protein
Soy is a complete protein, which means that it contains all of the amino acids required for growth and development. And, in soy, these amino acids are readily bioavailable. The quality of a given protein is rated using a method called “Protein Digestibility Corrected Amino Acid Score” (PDCAAS). The PDCAAS score rates proteins for their amino acid content and the body’s ability to digest and absorb those amino acids. The highest possible score is a 1, meaning that after digestion the protein source provides 100% or more of the essential amino acids per unit of protein. Soy protein has a PDCAAS of 1. By comparison beef protein has a score of 0.92, black beans, 0.75 and peanuts, 0.52.

Heart Benefits
Soy protein has been shown to benefit the circulatory system. To whit:

  • Since 1999, the FDA has allowed the claim stating that 25 grams of soy protein per day is associated with a lower risk of coronary heart disease. Substituting soy protein for animal protein can lower blood levels of total cholesterol and LDL cholesterol.
  • Researchers from Tulane University School of Public Health and Tropical Medicine found that a daily 40 gram allotment of soy protein was associated with significant reductions in e-selectin and leptin, two biomarkers of inflammation associated with increased risk of cardiovascular disease1.

Isoflavones
Soy protein contains isoflavones, phytoestrogens that bind to estrogen receptors in the body. Isoflavones exhibit both estrogen-promoting and estrogen-inhibiting activity. Much of the research on soy protein revolves around the action of isoflavones in the body.

  • Population studies suggest that soy consumption is associated with a reduced risk of breast cancer2 and may help protect against hormonally regulated cancer3.
  • Soy isoflavones are reported to reduce menopause symptom4,5.
  • Soy isoflavones appear to modestly protect against bone loss in women6.
  • Isoflavones offer a protective benefit to men in the form of reducing the risk of prostate cancer7.

Soy in Synergy Products
Synergy manufactures and rigorously tests its own products. Additionally, our Quality Assurance team does independent audits of every Soy vendor that sends us raw material. We check to make sure the source of soy is sanitary,safe and abiding by correct practices. Then, every batch of soy that comes through the doors of our manufacturing facility goes through many tests where we look for harmful chemicals, radiation, impurities, dangerous modifications and more.

Anyone seeking to get the benefits of soy into their diet should choose Synergy products as the safest source. To learn more about our commitment to safety, purity and quality, click here.



Make a Smart Switch
Increase your protein intake and enjoy a wide variety of benefits with the help of Health Shake. Including soy, casein and whey protein, Health Shake is a smarter meal that curbs appetite, protects muscle, provides energy and promotes healthy, maintainable weight loss.

SLMSmart Health Shake and Control will be available in Singapore and Hong Kong! More details soon!


[1]Rebholz CM. et al. Effect of soybean protein on novel cardiovascular disease risk factors: a randomized control trial. European Journal of Clinical Nutrition 2013;67:58–63.

[2]Keinan-Boker L, van Der Schouw YT, Grobbee DE, Peters PH. Dietary phytoestrogens and breast cancer risk. American Journal of Clinical Nutrition 2004;79:282–8.

[3]Trock BJ, Hilakivi-Clarke L, Clarke R. Meta-analysis of soy intake and breast cancer risk. Journal of the National Cancer Institute 2006;98:459–71.

[4]Washburn S, Burke GL, Morgan T, et al. Effect of soy protein supplementation on serum lipoproteins, blood pressure, and menopausal symptoms in peri-menopausal women. Menopause 1999;6:7–13.

[5]Albertazzi P, Pansini F, Bonaccorsi G, et al. The effect of dietary soy supplementation on hot flashes. Obstetrics and Gynecology 1998;91:6–11.

[6]Ho SC, Chan SG, Ti Q, et al. Soy intake and the maintenance of peak bone mass in Hong Kong Chinese women. Journal of Bone and Mineral Research 2001:16:363–9.

[7] Kumar NB, Cantor A, Allen K, et al. The specific role of isoflavones in reducing prostate cancer risk. Prostate 2004;59:141–7.

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